Tron Inc. added 145,002 TRX to its corporate treasury on Monday, pushing total holdings past 711.2 million tokens. Shares of the Nasdaq-listed company closed their latest session 7.49% higher at $2.01.

Meanwhile, the underlying TRON blockchain crossed 400 million total accounts. Founder Justin Sun marked both developments on X.

Why the Tron Treasury Playbook Is Working

Tron Inc. buys TRX almost every trading day, and the rhythm echoes Strategy’s long Bitcoin accumulation run. The company reached the Nasdaq through a mid-2025 reverse merger with toy maker SRM Entertainment. Since then, management has treated the treasury as its central investor story.

Monday’s purchase landed at an average price of $0.3448 per token. At current prices, the full stack carries a value near $245 million. Back in March, the same MicroStrategy model comparison covered a balance of just 686 million tokens.

The setup gives shareholders exposure to TRX without any wallet or exchange account. In return, they accept the equity risk that comes with a small-cap listing. Rival treasury vehicles have posted heavy paper losses this year whenever their chosen token slipped.

Investors have rewarded that consistency so far. The stock climbed 26.42% across five sessions and 34% over the past month. Year to date it trades 60.80% higher, with a 58.27% gain across six months. That 2026 run has recovered most of last year’s decline, and the trend still points up.

Sun keeps pressing the company to buy more. In April, he called for faster TRX treasury expansion as holdings crossed 693 million tokens. His response on Monday ran to two words.

400 Million Accounts Shift the Story

TRONSCAN data confirmed the account threshold. Sun then amplified the figure with a short post of his own.

Growth has arrived steadily rather than suddenly. In July, daily signups hit a one-month high of 230,862 new accounts. June delivered record active addresses alongside a broadly healthy on-chain picture.

Much of that traffic comes from stablecoin transfers. TRON carries a large share of global Tether (USDT) settlement, especially across emerging markets where fees matter most. Account totals therefore track payment demand more closely than speculative trading.

The token itself has lagged the equity, however. TRX trades near $0.344, up 0.45% on the day, with a market value of $32.65 billion and eighth place among all crypto assets.

That gap defines the trade. Tron Inc. shares react to treasury headlines far more than TRX does, a pattern visible across other digital asset treasury companies this year. It remains to be seen how the daily purchase program will affect the price relationship between the stock and the underlying token in the long term.

Source: BeInCrypto