Binance has marked its ninth anniversary by highlighting strong user growth and expanding beyond digital assets into traditional financial products. The exchange now reports 323 million registered users across more than 100 countries, reflecting its growing global presence.

The scale of that user base becomes clearer when placed in the context of global cryptocurrency adoption. According to the firm’s report, its users represent about 43% of the estimated 741 million people worldwide who currently own cryptocurrency. Notably, this compares with a global crypto user population of fewer than six million when Binance launched in July 2017.

User Growth and Trading Activity

Registered users on Binance grew by another 7% during the first half of 2026 despite mixed market conditions. The company also reported a 9% rise in institutional users over the same period, pointing to continued participation from larger market players.

This growth in user activity was accompanied by higher trading volumes. Binance’s cumulative trading volume reached $156 trillion after adding $11.4 trillion during the first six months of the year. That pushed total trading activity 7.8% above the level recorded at the end of 2025.

Expansion Into Traditional Financial Products

The exchange also reported steady activity outside its crypto business through newer financial products. Monthly trading volume for its traditional finance offerings has remained above $80 billion since March, according to the company.

One of the latest additions to that business is direct stock trading, which Binance introduced in June as part of its broader financial services strategy. The product reached $1 billion in assets under management within 30 days and generated more than $3 billion in cumulative trading volume.

The company’s tokenized U.S. equities, known as bStocks, also recorded early growth after launch. Binance said the offering reached $100 million in assets under management within two weeks, while 47% of trading activity occurred outside regular U.S. market hours.

Co-CEOs Yi He and Richard Teng said the company aims to serve both retail users and institutional participants through a wider range of financial products. They added that recent launches, including stocks and tokenized assets, support Binance’s goal of improving access to global markets.

To celebrate the milestone, Binance launched a community campaign called “Built by You,” featuring up to $4.5 million in rewards and an interactive virtual experience. The anniversary comes as regulatory frameworks continue to evolve in major markets and institutional participation in digital assets remains a key industry trend.

Источник: CryptoPotato