Microsoft CEO Satya Nadella says any firm that gives up control of its AI data will not remain a firm. 

The remarks extend a July 12 blog post where Nadella described what he calls the reverse information paradox. Companies, he argued, pay for intelligence twice: first with money, then with proprietary knowledge.

Why Microsoft CEO Says AI Buyers Give Away Their Knowledge

In the interview with Fareed Zakaria, Nadella limited his warning to businesses. Consumers, he said, trade data for free services under the advertising model. 

Firms face a different decision, he said. A company that creates knowledge needs that knowledge to stay inside the firm

He told CNN that companies now hold token capital alongside human capital. The term describes the AI capability and models a firm builds and owns. Nadella outlined the concept in June.

The July 12 post spells out the mechanism behind the warning. Providers, Nadella wrote, learn from customer prompts, corrections, and agent activity. That learning flows in one direction.

“AI creates the reverse problem. In the AI age, the buyer risks giving away knowledge, just in order to use what they bought,” the executive noted.

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The Fix Nadella Prescribes for AI-Reliant Companies

Nadella told Zakaria that firms should retain the metadata from every model interaction. That data could later train a company’s own weights or model, he said.

He also called for legal change. Patents, copyrights, and trademarks all protect sellers, he noted. AI, in his view, marks the first time buyers need protective rights of their own.

Short of a new law, he offered a technical route. Companies should keep the harness, context, and memory separate from any single model. That structure lets firms use several models and stay in control if one disappears.

For companies lacking that control, Nadella framed the stakes as existential.

“(A) firm that doesn’t have this control, I will claim, will not remain a firm because you’ve essentially outsourced your thinking,” he said.

Zakaria noted the argument benefits Microsoft, whose business model relies on commoditizing the model space. Nadella responded that the issue is not firm-specific, since any company lacking that control faces the same outcome.

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Source: BeInCrypto