HODL (from the English phrase "Hold On for Dear Life") is a term established in the crypto community for the strategy of long-term holding of cryptocurrency, in which an investor does not sell assets during sharp price swings. According to a widespread account, the term arose from a typo in the word "hold" in a post on the Bitcointalk forum, where the author admitted that he did not understand trading and preferred simply to keep his bitcoin in his wallet.

Over time, this word became a firmly established concept describing the "buy and hold" approach. Supporters of this strategy proceed from a belief in the long-term value of the chosen asset and strive not to react to short-term volatility and market emotions. HODL is often contrasted with active trading, in which a participant tries to earn from frequent trades.

It is important to understand that holding an asset does not eliminate market risks: the value of cryptocurrencies can decline significantly, and individual projects can lose value. HODL is not a guarantee of income and does not replace analyzing an asset, assessing risks, and reasonably distributing funds. It is just one of the approaches to capital management, requiring a conscious decision and an understanding of what the funds are invested in.