The platform that helped define crypto’s questing era returns with a new model: rewards that pay for capital that stays, not capital that spikes and leaves.

Rabbithole, one of the platforms that shaped the questing era of crypto, is relaunching with a new model and a new category it calls Onchain Retention: a marketplace where protocols pay to keep capital, and holders get paid for holding it.

For years, onchain incentives have worked like a shotgun. A protocol switches on rewards, capital floods in, and most of it leaves the moment the rewards stop. The result is a familiar pattern, a deposit chart that spikes and then settles back near where it started. Much of that liquidity was never loyal. It was rented.

Rabbithole’s answer is to pay for the stay, not the spike. Instead of one-time payouts for one-time actions, the platform streams rewards to a position over time, weighted by how long capital stays and how much is committed. Protocols fund the rewards and pay for the behaviour they actually want, which is capital that holds. Holders, in turn, earn for staying rather than for clicking, with their exit open the whole time.

The shift lets a protocol target incentives with precision rather than spraying the same yield at everyone. A team can reward longer holding periods, larger positions, or specific actions, and direct spend toward the depositors that give a position real staying power. Rabbithole calls that class of participant Residents: the capital that was there before the rewards and does not leave when they stop.

The relaunch is a deliberate break from Rabbithole’s questing past. The original platform rewarded one-time actions, a model that drew large numbers of low-value participants and the bots and sybils that followed them. The new system is built around duration and proof of holding, designed to make that kind of farming uneconomical.

“Incentives in DeFi have rewarded the wrong thing for years,” said Matt Grunwald, CEO of Rabbithole. “We have been paying for attention and one-time clicks, then wondering why the capital disappears. Onchain retention flips that. Protocols pay for the capital that stays, and the people who stay are the ones who get paid.”

Sign-ups are now officially open. Users who complete setup and qualify can earn verified Early Access entries, improve their position through qualified referrals, and arrive at launch ready to participate in Rabbithole’s first opportunity wave.

Rabbithole launches in early August, bringing the model into a dedicated Onchain Retention marketplace. The launch builds on incentive programs the team has already delivered with partner protocols and applies those learnings to duration, wallet quality, and post-campaign survival across a new campaign cohort.

About Rabbithole

Rabbithole is an onchain retention marketplace. Protocols use it to reward the capital that stays with them over time, and holders earn for holding rather than for one-time actions. Sign up and learn more at the Official Website. 

Source: BeInCrypto