Data shared by Lookonchain earlier today suggests that Trump Media, the entity behind the Truth Social media platform, majority-owned by the Donald J. Trump Revocable Trust, has sold over 5 million worth of bitcoin.

This was the second substantial sale made by the entity in recent months, after it splashed over billion at prices near the top last year to accumulate 11,542 units of the leading cryptocurrency.

The on-chain analytics company noted that the latest offload amounted to 2,628 BTC, executed after the coins had been transferred to crypto.com. The move continued a streak of disposals that began earlier this year and shows little sign of slowing.

Previously, the entity had spent .37 billion to acquire those 11,542 BTC at an average price of 8,522. Since its entry level sat very close to bitcoin’s all-time high marked just under a year ago, this automatically means that its sales have been completed at prices well below cost, locking in losses rather than gains.

CryptoPotato reported the previous BTC disposal in May, when wallets linked to Trump Media sold another substantial batch of 2,650 BTC for 5 million. Taken together, the recent sales point to a deliberate and ongoing unwind rather than a one-off adjustment.

Lookonchain’s data indicates that the entity has now sold a total of 7,281 BTC since it began disposing of its assets, at an average price of under ,000. That leaves roughly 4,261 BTC still on the books and pushes the firm’s realized losses to an estimated 5 million.

A Broader Warning Sign for BTC Treasuries

Aside from the continuous controversial decisions toward the crypto industry from POTUS-linked companies, this move builds on a recent and worrisome trend involving BTC treasury firms that choose to sell during periods of market distress rather than hold through volatility.

As we reported last week, several public companies have shifted their strategies. Some have offloaded portions of their BTC holdings to shore up balance sheets, while others have paused new purchases of the asset indefinitely, wary of adding exposure while sentiment remains fragile.

For a corporate treasury that entered near the cycle top, selling into weakness crystallizes paper losses and can weigh on investor confidence. Whether Trump Media continues to trim its remaining stack or pauses here will be closely watched by a market already sensitive to large holders reducing their positions.

Source: CryptoPotato