Practically everyone who starts their own business faces the need to search for startup capital and sources of financing, especially at the initial stage of establishing their business. And the joy of starting your own business often goes hand in hand with the fear of failure, because as practice shows, only 0.9% of small enterprises are financed by venture capitalists, and IPOs are available only to already operating companies. Therefore, when starting your business, you may lose long before your business begins to generate profit. It sounds sad, but it is quite likely.

Thinking about sources of financing for your business project, you can pay attention to a new way of raising funds — ICO. The main advantage of ICO is that anyone can use it, which makes it possible to find financing to launch any project regardless of its industry — all worthy ideas will be noticed. Nevertheless, there are areas where companies use ICO more often and even conduct their activities using blockchain technology. In this article we will look at which areas today most often raise funds with the help of ICO.



The area with the highest percentage of ICO application is the financial sphere. And this is quite justified, especially if you consider the fact that blockchain technology is primarily intended for solving financial issues. Only a little later did it begin to be applied in other areas. And indeed, the use of blockchain technology can significantly improve a company's financial position. Simplifying payments, increasing trade volume, transparent transactions and smart contracts — these are just a few advantages of blockchain.

Today one of the most promising ICO projects is the MyCryptoBank project, which represents a decentralized cryptocurrency bank. It offers its clients the same services as a traditional bank, but with much lower rates and higher transaction speed.



With the emergence of cryptocurrency, online payment systems and electronic wallets have become even more popular. More and more enterprises are choosing blockchain as the main tool for raising finance, as demand for them grows. The reasons are the same — instant payments, security of operations and high transaction speed without the participation of intermediaries.

Especially popular today is the Celsius crypto wallet. With the help of an ICO the project raised a whole 50 million dollars. It is possible to benefit by joining this platform in two ways: borrow funds in currency using cryptocurrency as collateral, or earn money on accrued interest by providing funds to borrowers.



Close cooperation, increased transparency and complete trust — this is what all trading companies should strive for in their relationships with their clients, suppliers and employees. They should also improve the supply system and learn to conduct inventory. The use of blockchain can bring a positive result in combination with other technologies. Platforms such as TIPO are created so that companies all over the world can use blockchain.



Today blockchain can be used in games in three ways: use cryptocurrency as a reward, an advertising tool or integration into gameplay. Obviously, the first two methods are the most common: for example, Dragon's Tale is the first game in history to use tokens as a game currency, and in Cryptokitties you can grow and sell a virtual kitten. It is hard to believe, but the first kitten was sold for 600 ETH.

Most projects in the field of gambling position themselves as the "future of gambling and betting." Forget those casinos that accept cryptocurrency and no longer introduce anything new. Unlike them, these projects are promising. Some aim to make cryptocurrency gambling completely decentralized, others focus on the full integration of VR and AR into online casinos. An excellent example of the latter is Alive Casino. This is an ambitious ICO project that promises to "bring gambling to life."

VR and AR technologies also keep up with trends. A virtual reality project called One Game aims to reach even greater heights than Alive Casino: the creators intend to create a self-developing virtual world.


In conclusion, I would like to note that in all these areas there are quite a large number of ICO projects, however only a few generate income. In any case, a little more and blockchain will penetrate every sphere, so it is not clear which of them will be the leader in 5-10 years.