Tokenized stocks are gaining attention as one of the few areas still attracting capital, with financial services provider BIT arguing in a July 3 report on X that the sector is becoming a rare bright spot as traditional altcoin narratives continue to weaken.

The view reflects a wider change across crypto markets, where investors are paying closer attention to projects tied to real-world assets instead of speculative tokens that are facing heavy selling pressure.

Tokenized Equity Projects Gain Attention as Altcoins Struggle

According to the analyst behind the BIT report, the crypto market is going through a structural change after years of relying on meme coins and DeFi tokens as well as new narratives to attract capital.

More than $111 billion worth of token unlocks have entered the market in the last two years, averaging around $700 million every week, and per the report, that persistent supply overhang has suppressed retail participation and put pressure on prices.

This pressure worsened by the changing nature of crypto rallies, with the average uptrend in a coin in 2024 lasting about 61 days, while the same in 2025 dropped to just 19 days. And that’s not all. Institutional players with ETF flows and corporate reserves have largely channeled their capital into proven assets like Bitcoin (BTC), leaving the market’s long tail of speculative tokens high and dry.

Since spot Bitcoin ETFs launched, BTC has returned almost 260% for the average crypto hedge fund, with BIT arguing that the old altcoin playbook is no longer producing the same results. For context, the Altcoin Season Index is currently at around 54 out of 100, well short of the 75 that is usually considered the signal for a genuine altseason.

Against this backdrop, exchanges have been looking for new growth engines, with BIT’s independent analyst believing that tokenized stocks are creating a new area of demand. They highlighted Solana as the leading blockchain for tokenized equities, as it accounts for 95% of global trading volume in the category.

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RWAs Are Attracting Exchange Investment

Looking at recent industry announcements, you can see that crypto exchanges are piling in on tokenized equities. For instance, Coinbase said in June that it would launch tokenized trading for non-US customers, backed 1:1 by the underlying asset with full shareholder rights, including dividends, while Binance introduced bStocks on the BNB Chain. Other players, such as Kraken and Bybit, already list dozens of xStocks for spot trading.

Recall also that earlier this year, Jupiter and Ondo Finance announced plans to bring more than 200 tokenized US stocks and ETFs to Solana through Ondo Global Markets, and such developments support BIT’s take that tokenized equities are becoming one of the few sectors in crypto still building new products while much of the altcoin market is struggling with weak demand and persistent selling pressure.

Источник: CryptoPotato