As many cryptocurrencies, Basic Attention Token is created on Ethereum base. BAT was originally designed to work with information and entertainment services, which are based on the Brave platform.

The principle of BAT provides control with the Brave browser of user activity in the specified sectors with subsequent remuneration to users performing the placement of certain materials.

Brave has a high level of security and focuses on the organization of activity control, which is laid on the Basic Attention Token, implementing through it the principles of monetization of user attention.

Therefore, we can say that BAT is one of the cryptocurrencies that are intended to create an advertising platform based on the blockchain. So, the main purpose of creating this cryptocurrency is the development of the digital advertising segment by creating reliable, stable and secure links between ordinary users and advertisers.

When a reward occurs, a blockchain-based BAT helps to track the attention that a user shows to a particular page. So, BAT helps to organize benefits for all participants in the advertising process by notifying advertisers about the activity of users, who receive remuneration for it. All this takes place in a system with high security guaranteed by the BAT algorithm and the blockchain.

Payments for advertising can also be received by sites that use BAT tokens as currency, paying off users who place relevant content on their pages.

A significant disadvantage of BAT - it is still created exclusively for working with Brave. However, it is worth saying that the BAT architecture enables working with other browsers created on the basis of the Ethereum platform. In other words, BAT is currently suitable for digital advertising. Publishers get this cryptocurrency for the content they create, users for their attention. This is where the BAT powers end.

BAT is a young platform and a young currency, the crowdfunding of which began in May 2017. The developers have got the required amount $ 35 million in 30 seconds having sold all the planned BAT coins.

1.5 billion tokens were released and distributed as follows: 1 billion was sold; 300 million went to reward users for installing a browser; and 200 million remain in reserve for the development of the platform. The creator of BAT was Brendan H, famous for creating javascript.

It is difficult to talk about the prospects of such a specific cryptocurrency as BAT. The whole point is, if you want to make your acquaintance with this cryptocurrency, you have to install Brave browser at first. Then you can get the BAT with the some kind of mining, which is to view ads. According to the developers, the use of BAT should increase the interaction of advertisers and ordinary users, who will use the Brave browser.

So, BAT has a peculiar concept and purpose, ambitions of which are quite high and value of it is still too early to judge, because its potential is not yet fully revealed. BAT tokens are still waiting to be capitalized. In other words, BAT is too young currency with a peculiar principle of existence and goals.

Anyway, it is quite easy to “mine” the BAT cryptocurrency by downloading the Brave browser and viewing ads, no special computing power is required for this. The question can arise only in what to do with this earnings. However, any cryptocurrency in the bins is useful and good, because it is quite possible tomorrow the developers will release an improved version of BAT and this cryptocurrency will easily rise to the TOP.