marketing

A paid poster is a user who, for payment, publishes laudatory messages about a project or negative ones about competitors. Such reviews create an artificial backdrop and mislead.

Inflating the hype is the artificial stoking of interest around a crypto project or token through intrusive advertising and exaggerated promises, which often accompanies dubious and fraudulent schemes.

A bounty is a marketing campaign run by a crypto project in which participants perform set actions and receive a reward in tokens for doing so. The format was especially widely used during the ICO era.

Advertising is a one-directional form of impersonal communication that is carried out on a paid basis with the goal of attracting attention to the advertised object. In other words, the question "What is the essence of advertising?" can be answered as follows: advertising presents the consumer with information that