A bounty is an incentive program in which a blockchain project distributes its own tokens or coins to participants for performing actions useful for promotion. Historically, such campaigns became a mass-market tool during the ICO boom, when startups needed to quickly build a community and raise awareness before the token sale began.

What actions are rewarded

• posts, reposts, and mentions on social media;
• writing articles, reviews, and translations of documentation;
• finding software bugs and vulnerabilities (bug bounty);
• attracting new participants through referral links.

The reward is usually recorded in points or fractions of a token and distributed after the campaign ends. For the project this is a relatively inexpensive way of organic marketing, and for participants it is an opportunity to obtain assets without a direct purchase. It is important to understand that the value of the received tokens is not guaranteed: it depends on the project's further development. That is why bounty campaigns should be approached carefully, assessing the team's reputation and the realism of the stated goals.