Kalshi and ADI Predictstreet have announced a strategic partnership to expand prediction markets globally, with co-branded placements during the FIFA World Cup 2026™ knockout stage and infrastructure development targeting international markets beyond the tournament.

The deal connects Kalshi with ADI Predictstreet, the tournament’s official FIFA prediction market partner. Per Bank of America, Kalshi holds roughly 90% of the regulated US prediction market share.

They will jointly launch a co-branded hub featuring football prediction markets, live updates, and exclusive fan content.

Partnership Scope and Infrastructure Plans

Kalshi branding will appear alongside ADI Predictstreet in stadium, television, and online placements as the World Cup enters its knockout rounds. After the tournament, Kalshi will support market expansion across ADI Predictstreet’s international footprint.

Both companies will also explore infrastructure integrations on ADI Chain’s technology. Plans include stablecoins, Web3 products, and on-chain settlement solutions for global markets.

ADI Predictstreet CEO Dimitrios Psarrakis outlined a broader ambition. He said the deal aims to build a global ecosystem spanning sports, news, entertainment, and real-world events. ADI Predictstreet joined FIFA as an official partner earlier this year, marking the first-ever prediction market category at a World Cup.

Kalshi co-founder and CEO Tarek Mansour said.

“The World Cup™ is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”

Kalshi Record Volumes Fuel the Deal

The announcement arrives during a record-breaking run for Kalshi. In the first two weeks of World Cup play, the platform posted daily volumes exceeding $1 billion.

Kalshi currently accounts for roughly 62% of total prediction market trading volume, with Polymarket at roughly 28%, according to market-tracking data.

Beyond the ADI Predictstreet deal, Kalshi has secured several tournament-focused agreements. These include partnerships with the Argentine Football Association, the Croatian Football Federation, podcasting duo Men in Blazers, and Croatian star Luka Modric.

ADI Predictstreet’s On-Chain Foundation

Prediction markets dominated World Cup coverage from the tournament’s opening day, reflecting broader growth in regulated event trading. ADI Predictstreet holds a Gibraltar operating license and recently integrated Chainlink oracle infrastructure for settlement data. The platform runs on ADI Chain’s compliance-ready blockchain, which meets global regulatory requirements.

Whether both companies can hold their World Cup momentum after the final whistle will determine the deal’s lasting value. Crypto World Cup bets have already broken records, but converting football fans into regular prediction market traders remains the harder test.

Source: BeInCrypto