A bounty is a marketing campaign run by a crypto project in which participants perform set actions and receive a reward in tokens for doing so. The format was especially widely used during the ICO era.

A White Paper is a detailed document of a crypto project that describes its idea, technology, token economics, and development plan. It is a key source of information for assessing how serious a project is.

A crowdsale is the public sale of tokens of a new crypto project, during which the team raises funding while participants acquire tokens before they reach the open market, often on more favorable terms.